News
Now Taking Reservations for the
2008 Fall Tour of Homes Magazine!
Don't be left out! For more information or to reserve your ad space in the official magazine of the
Tampa Bay Builders Association
2008 Fall Tour of Homes,
please contact John Stemmons
at (866) 379-9857 or email him at
john@builderfusion.com.
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Barometer
Welcome to the Tampa Bay Builders Association!
As a TBBA member, each month you will receive a copy of Building Barometer, the official monthly newspaper of the Tampa Bay Builders Association.
Building Barometer is mailed directly to every TBBA member, key business professionals, and VIPs in government and community service.
More than 6,000 people read Building Barometer each month. Features include local, state and national building industry news; coverage and promotion of TBBA events; news about our members; lists of new and renewing members; and much, much more.
Our company, Potato Communications, has partnered with TBBA members and staff to produce Building Barometer. We also work with other local builders associations around the state as well as the Florida Home Builders Association to produce award-winning newspapers.
Over the last 10 years, we have discovered that there are four things you can do to measurably increase your business among association members. The first one is easy, and it’s done:
- Join your local builders association: Being a part of the local association tells the world you are a responsible and concerned business owner. It’s also a megaphone that ensures your voice is heard by government. As a member of a network, you have an opportunity to socialize with decision makers who buy the products and services you offer — and, perhaps most importantly, it’s an opportunity to build your brand.
- Be a sponsor: Get your name and brand in front of people. Show them you support your association and your industry. Your name and logo make an impression on thousands of eyes.
- Advertise in Building Barometer: When you enter a new market, how will they know you are in business? An ad (or flyer insert) in Building Barometer is the fastest and most efficient way to get your name, brand and services in front of each and every TBBA member. As a new member, you can advertise for as little as $100 a month. Plus, if you place a quarter-page or larger ad for six months or more, our company will design your ad for free. And finally,
- Have a simple, easy-to-manage plan for marketing: It might be collecting business cards at TBBA events and following up with a note, email or phone call; it might be direct mail; it might be writing a regular column for Building Barometer in your field of expertise; or it might be hosting an event for the entire association. Like advertising in Building Barometer, your product, service and budget will determine if you go big or go small. Cost-effective is the key. Consistency and multiple impressions over time are what build your brand.
In closing, we invite you to take time to read Building Barometer each month. It’s the best way to know about the opportunities to participate with TBBA and to affect the issues that are important to the building industry. Ad rates in Building Barometer are inexpensive by design to give members an opportunity to support the association and build their business and brand at the same time. We would love to help you start to introduce your company to TBBA members. Give me a call today and let’s look at how advertising in Building Barometer can be an effective part of your marketing program. My phone number is (727) 322-6099. You can also email me, karen@hotpotato.us.
Congratulations on your new TBBA membership. It’s one of the best business decisions you could ever make.
Regards,
Karen Wiseman
Potato Communications, Inc.
(727) 322-6099
karen@hotpotato.us
Want to place an ad in Building Barometer? Click Here!
